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Social Media Specialist

OVERVIEW

BrandYourself is seeking an agile part-time Social Media Specialist to communicate brand messaging for a wide range of campaigns across numerous networks. The goal is to promote individuals and businesses as thought leaders in their respective industries by developing their online reputation.

 

RESPONSIBILITIES

  • Own the social media strategy for assigned campaigns
  • Determine appropriate platforms in order to reach appropriate audiences
  • Refining a custom voice / tone / style of independent brand messages
  • Management and growth of the social presence for each campaign
  • Efficiently develop, edit, publish, and share content across owned and earned social media channels on a daily basis (unique text, html, images, video, presentations)
  • Promote websites and written content to Increase the visibility of campaign brands
  • Set and meet your own specific deadlines within requirements of broad campaign deadlines
  • Look for creative ways to enhance your campaigns
  • Create editorial calendars and syndication schedules
  • Continuously improve by analyzing metrics and learning best practices
  • Collaborate with cross-functional teams to develop strategies that leverage social media
  • Leverage measurement tools to provide progress reports, mine insights, and continually find ways to improve metrics with new initiatives
  • Oversee successful paid social media campaigns and deliver metrics

 

SKILLS & QUALIFICATIONS

  • Social media all-star with proven working experience
  • Excellent communication skills - writing, collaborating, consulting, editing
  • Audacious fearlessness to learn and leverage new social media platforms
  • Intimate knowledge of top social media web apps, including social analytics tools
  • Working knowledge of Wordpress, HTML, and graphic design
  • Thorough understanding of search engines and SEO
  • Passion for the internet - multimedia, blogging, microblogging
  • Strong technical ability, able to pick up and master new tools quickly
  • Ability to see the forest for the trees, prioritizing tasks toward higher goals
  • Detail-oriented with a drive to help customers achieve goals
  • Great multitasking and organizational ability
  • Outstanding collaborator, able to work with a diverse group of colleagues
  • Great sense of design, visual aesthetic
  • Confident writer with great reading comprehension
  • Up to date with social media trends and news
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